We teamed up with Fender to help update the logo and create the look 2020’s Fender Next program.
Fender Next is Fender’s artist development program, designed to support emerging artists that are expanding the world of guitar in music and culture. In 2020, we've partnered with 25 artists of diverse genres, nationalities and identities for the program from a pool of thousands of submissions. Over the course of the year, we’ll provide these artists with gear and support to showcase their work, amplify their voice and introduce their music to new fans.
Campaign: Fender Next
Date of Broadcast/Publication: 2020
Business Sector: Music
Type: Creative Direction, Rebranding
Art Direction: Mortis Studio
Web Development: Keith Thompson
Creative Director: Jeremy Taylor
Design Director: Steve Zeitzoff